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Yesterday was the first official day of winter.
Written by Carey V. Azzara Of course, depending on what part of the country or the world you live in [Happy Summer to our friends down under!] it may feel like winter has long been with us [the east...
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Happy New Year!
I hope 2010, the last year of the first decade of the new century and new millennium, will be a healthy and happy year for all our readers. While it might seem trite, my hope is for progress toward a...
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Coming Soon: A Preview of Some 2010 Postings
In 2010 we’ll cover numerous market research topics, here are a few of the postings (in no particular order) planned for early in the year: Customer Lifetime Value – A major reason for its use is to...
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Have You Checked Your Bounce Rate Lately?
Web experts tell us that new website visitors decide whether to stay and look around or leave a site in about 3 to 5 seconds. If this is true, and we believe it is, you have to ask yourself, “would I...
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Does Your Website Need a Performance Tune-up?
Part One of Two Written with Co-Author Charley Spektor A simple “Performance Tune-up” may be just what the doctor ordered. Are you ready to conduct, what is probably, a long-overdue website...
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Approaches to Data Collection – A Series
During the next few weeks, we will publish a series of topics related to data collection (one per week). The first entry is Data Collection an Eclectic Approach and will appear later this week. Other...
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Website Performance Tune-up – Next Step
Part Two of Two Written with Co-Author Charley Spektor A website “Performance Tune-up” is multi-dimensional and web pages are only part of the task required. During a recent engagement, a site...
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Could You Be Banned, Blacklisted, and Shunned by Search Engines?
Rewritten from Jarom Adair’s “How to break a search engine’s heart” We often focus on things that search engines like. It’s equally important to know what will get you banned, blacklisted, and shunned...
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Registration Optimization – An Absolute Must Do
Written in Collaboration with Charley Spektor During the past several months, we have examined several website registration forms. Different businesses have different registration needs, but we must...
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The Research Playbook Has a New Address!
NEW SITE Location http://researchplaybook.com/ We’ve moved and changed our look, but not our focus on content! The Research Playbook http://researchplaybook.com/ You can also find the newest...
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